October 2017 saw the merger of two of the oldest Dutch banks for wealthy individuals: Insinger de Beaufort and Theodoor Gilissen. The new brand InsingerGilissen gives private banking a new future.
We helped InsingerGilissen to define their new brand. The new logo was the first visible consequence of the imminent merger.
Men in black suits, leather armchairs and stately office buildings: a typical view of a private bank. That is precisely why we chose surprising, progressive colours as the basis for our visual identity: pink and purple. At the same time, these colours give a sense of the personal attention for which the two banks are known.