Client:
American student Assistance & De Vito Verdi
Services
brand strategy
visual identity
messaging & copywriting,
app&marketing website
brand film
consulting
Education
Industry
As of 2023, approximately 1.7 billion people remain unbanked, making up about one-fourth of the global population. Azteco's bitcoin vouchers offer a simple solution, enabling everyone to access bitcoin without the traditional obstacles of limited phone processing power, restricted data bandwidth, or the complexities of account creation.
+ more
Azteco. Banking the unbanked in Latam & Africa



Bitcoin for every bit of life
While owning a bank and sending money are considered common in much of Western society, the same cannot be said for many countries in Central/Latin America and Africa. In South Africa, for instance, obtaining an identity card to open a bank often means waiting in line for 8 hours a day, something day-wage workers can't afford.
As a result, many communities worldwide—from farmers in Costa Rica to migrant workers in Brazil—are embracing bitcoin as an alternative to traditional economies. For this population, Azteco bitcoin vouchers, starting as low as $5, present an opportunity for better financial self-determination. In collaboration with the Azteco team, we created the Azteco brand and website, providing easy ways for everyone to buy and redeem bitcoin in seconds without having to create an account.





Your Majesty’s work is vibrant, but also rational, whilst putting a human face and unique brand voice to our work. This is something that is sorely missing in bitcoin as a category.
Akin Fernandez
Founder & CEO, Azteco

Interested in working together?
Get in touch
Elsewhere
Elsewhere
Francis.Tokyo
LinkedIn
Francis.Tokyo
LinkedIn
Based in Europe, I’m fully equipped to work with clients around the world. No matter your time zone, I ensure seamless communication and flexible scheduling to meet your needs.
Outcomes
30K
Item Title
Use this space to explain the above number.
+27%
Item Title
Use this space to explain the above number.
15M
Item Title
Use this space to explain the above number.
890
Item Title
Use this space to explain the above number.
Three months after the launch of the new brand, Azteco achieved a sales record, marking a historic milestone for the business. The tagline "For every bit of life" was recognized as a resonant positioning strategy, assisting Azteco in onboarding new partners worldwide.
Three months after the launch of the new brand, Azteco achieved a sales record, marking a historic milestone for the business. The tagline "For every bit of life" was recognized as a resonant positioning strategy, assisting Azteco in onboarding new partners worldwide.