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Client:

American student Assistance & De Vito Verdi

Services

brand strategy
visual identity
messaging & copywriting,
app&marketing website
brand film
consulting

Education

Industry

As of 2023, approximately 1.7 billion people remain unbanked, making up about one-fourth of the global population. Azteco's bitcoin vouchers offer a simple solution, enabling everyone to access bitcoin without the traditional obstacles of limited phone processing power, restricted data bandwidth, or the complexities of account creation.

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Azteco. Banking the unbanked in Latam & Africa

Image by Florian Hahn
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Image by Annie Spratt
Image by Alin Gavriliuc

Bitcoin for every bit of life

While owning a bank and sending money are considered common in much of Western society, the same cannot be said for many countries in Central/Latin America and Africa. In South Africa, for instance, obtaining an identity card to open a bank often means waiting in line for 8 hours a day, something day-wage workers can't afford.

As a result, many communities worldwide—from farmers in Costa Rica to migrant workers in Brazil—are embracing bitcoin as an alternative to traditional economies. For this population, Azteco bitcoin vouchers, starting as low as $5, present an opportunity for better financial self-determination. In collaboration with the Azteco team, we created the Azteco brand and website, providing easy ways for everyone to buy and redeem bitcoin in seconds without having to create an account.

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Your Majesty’s work is vibrant, but also rational, whilst putting a human face and unique brand voice to our work. This is something that is sorely missing in bitcoin as a category.

Akin Fernandez
Founder & CEO, Azteco

Image by Shaawn

Interested in working together?

Get in touch

Elsewhere

Elsewhere

Francis.Tokyo
LinkedIn

Francis.Tokyo
LinkedIn

Based in Europe, I’m fully equipped to work with clients around the world. No matter your time zone, I ensure seamless communication and flexible scheduling to meet your needs.

Outcomes

30K

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+27%

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15M

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890

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Three months after the launch of the new brand, Azteco achieved a sales record, marking a historic milestone for the business. The tagline "For every bit of life" was recognized as a resonant positioning strategy, assisting Azteco in onboarding new partners worldwide.

Three months after the launch of the new brand, Azteco achieved a sales record, marking a historic milestone for the business. The tagline "For every bit of life" was recognized as a resonant positioning strategy, assisting Azteco in onboarding new partners worldwide.

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